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Building A Strong Online Business

Running an online business can give you the freedom to live life on your terms, but only if you know what you’re doing.

If you walk up to people on the street and ask them what the No. 1 thing is that they want most out of life, the answers will all likely have something to do with one word: freedom. Financial freedom, geographical freedom, the freedom to live your life on your own terms and take control of your destiny. It almost sounds too good to be true … But in today’s age, it has become not only a possibility, but a reality for many entrepreneurs who have decided to take their destiny into their own hands by taking a risk and starting their own ecommerce business.

While creating an online business may seem like the perfect way to grow your income and have the lifestyle and freedom you desire, it is far from easy. In order to be successful in the business world, there are five factors that you need to master.

1. Mentorship

Not only is it important to have access to quality information, but it is also important to have one or more mentors that can provide you with one-on-one guidance and counseling. When starting a business, it is inevitable that you will have many questions. Having the right mentor is going to help guide you in the right direction, and you’ll learn from their mistakes, rather than making your own. There’s nothing more valuable than directly getting help from a successful businessman, somebody whom you would trade places with.

Access to quality one-on-one mentorship where you’re able to ask somebody who’s in the trenches and building brands every day questions is extremely valuable. In order to provide the best services for your clients and build your business, quality mentorship should be an integral part of your program. In this manner, clients can learn all the steps needed to start a successful business, whether it be in ecommerce or a different branch.

2. Persistence 

Ecommerce has grown into a multi-trillion dollar industry and has created the most important technological revolution in business in the 21st century. Millions of people around the world are literally making millions selling products online; however, it’s not for everyone. Building a business is not easy, and you will fall down more than once. Hence, in order to build a successful ecommerce business, you must work harder than everyone else and keep going even when you feel like quitting.

If you want to live a life like nobody else, you must work like nobody else. When you feel like giving up, you should remind yourself of this. Only through persistence will you be able to build a successful business.

3. Mindset

In a similar fashion, a positive mindset is extremely important when it comes to building a business. Many people, even those who are able to succeed, lack this necessary mindset, which means that any short-term gains and successes won’t be sustainable. Without the right mindset, it is impossible to build a business that will thrive in the long term. Mindset is entirely learnable and can be studied and adopted by anybody with the will to succeed.

4. Access to the right information

In today’s day and age, there is an excess of information on the internet. While having access to information is an advantage, a lot of information is not reliable and steers many people the wrong way. Hence, it is important to educate yourself with quality information, such as that provided in a quality course. In order to have a successful business, quality education and information need to be made a priority for each and every one of your clients.

With the way the world is going, there is nothing that competes with buying products online, but a lot of people get excited about the amount of money they could make in the business and get into it without any knowledge or experience. Getting into this business without having the right information and guidance will most likely lead to failure.

5. Faith

Throughout the many ups and downs that come with starting your own business, ultimately your success will finally come down to your level of belief in yourself and your faith. Whether it be in God, in the Universe or whichever higher power you believe in, it is important to have faith in something greater and know that you are not alone.

If you truly center on these factors and focus on growing as a person and entrepreneur, you will stand out from the crowd, and there is no doubt that you will build a successful business.

By Jose Aristimuno, ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR, CEO of VIP MEDIA SOLUTIONS

Source: https://www.entrepreneur.com/article/380628

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4 Social Media Marketing Trends to Implement in Your 2021 Strategy

With the rise of social media comes the increase in marketing being leveraged across these platforms. Each day, more businesses are realizing the infinite potential that social media marketing has. Even brick-and-mortar businesses that have existed in the same capacity for decades are now jumping on the social media bandwagon — and rightly so.

Never has it been easier to identify, find and sell to our target audiences through social media. With infinite resources at our fingertips, we have the ability to instantly chat to just about anyone we like (whether or not they respond is an entirely different story).

Now, at least a whopping 91% of businesses are marketing on social media. With that being said, the social media landscape is evolving faster than ever, and in order to keep up to date, we must be aware of the latest trends. Here are 4 social media marketing trends to incorporate in 2021.

Stories over feed posts

In a recent move, LinkedIn jumped on the story bandwagon. Why? Because more and more people are opting to view stories rather than scroll the newsfeed. Stories are more exciting, in part because they are only up temporarily, and in part because they give more of a glimpse into people’s everyday lives.

The element of scarcity, combined with humans being natural stickybeaks, gives stories the ultimate power to form a more personal bond. Have you ever followed a particular entrepreneur or influencer on social media for a prolonged period and then seen them in real life? To me, it felt like I actually already knew them. Opting towards spending more time and energy towards stories is a great way to build unbreakable bonds with your audience.

Short-form storytelling

Artificial intelligence (AI) ad-tracking

We all know that technology is evolving at an astounding rate. What was cream-of-the-crop a couple of years ago is now old news. With the vast majority of businesses spending money on ads, a lot of time and energy has been poured into their optimization to ensure you can outperform your competitors, without making a battle of who has the biggest ad-spend budget. This where AI-tracking shines.

With the ability to read data thousands of times faster than humans, AI-tracking can take your ad optimization to a whole new level. According to Australian digital marketing agency Yakk Digital, clients return-on-ad-spend has increased by a whopping 25 percent since implementing AI-tracking for their ads. By optimizing your ads using AI, you’ll significantly reduce your cost per lead and ultimately, make more money.

Connection and community

If the pandemic has taught us anything, it’s that we humans crave connection more than we ever thought. Staying connected with our community is essential, and most great brands and marketers know the best way to build a brand is to create a community behind it.

Human beings crave significance, and that significance often comes from being a part of online communities. This can come in the form of joining the livestream of someone they admire or being in a Facebook group of like-minded individuals, but connection and community go hand-in-hand, so keep that at the forefront of your mind and marketing strategy.

Social media has certainly passed the test of time and is here to stay. In order to leverage it to your greatest ability, keep up with all the latest trends, incorporate them in your strategy and most importantly, be consistent.

By  Lewis Schenk,  ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR,                                                        Director of Boost Media Agency

Source: www.entrepreneur.com/article/370892